HELLO, I'M
Itai Linzen
Ph. D. Candidate,
Coller School of Management, Tel Aviv University
Itai Linzen
Ph. D. Candidate
Coller School of Business, Tel Aviv University
Chaim Levanon St 55, Tel Aviv-Yafo, 6997801
About
MY BACKGROUND
Hello! My name is Itai Linzen and I am a marketing PhD candidate at Tel Aviv University's Coller School of Management. My research focuses on consumers' disposal decisions: examining how and why people decide when to dispose of their possessions, and more specifically, why consumers often struggle to part with unused items. In addition to my primary research, I also conduct studies on other topics such as AI and consumer interactions, branding, and marketing communications.
Education
2024 – Present
Tel Aviv University
Ph.D., Marketing, Coller School of Management
Advisors: Prof. Yael Steinhart (Tel Aviv University) & Prof. Ziv Carmon (INSEAD)
2019
M.A., Magna Cum Laude Tel Aviv University – Philosophy
2018
M.A. Tel Aviv University – Cognitive Psychology
2015
B.A. Tel Aviv University – Psychology & Philosophy, 2015
Working Papers and Papers Under Review
Linzen, I., Steinhart, Y., & Carmon, Z. “Consumers Prefer to Shield their Identity When Disposing of High-Attachment Possession” (Under review).
Linzen, I., Steinhart, Y., & Carmon, Z. “Disposal and the Retention Bias” (working paper).
Kononov, N. & Linzen, I. “Consumer Attitudes toward Brand Communication during Geopolitical Crises” (Under review).
Professional & Academic Positions
2024 – 2025
Research Fellow at TAD Center for AI and Data Science
2021 – Present
Behavioral Lab Manager, Coller School of Management, Tel Aviv University
2025 – Present
RA (In-class teaching): Behavioral Research Methods in Management (M.Sc. Course)
Presentations
Aaron Petrasch & Itai Linzen. “How AI Changes the Way We Study Ourselves: New Experimental
Methods Enabled by AI”. AI-Humanity-Society: 2nd LMU-TAU Workshop for Early-Career Researchers, Munich (2025).
Itai Linzen, Yael Steinhart, & Ziv Carmon. “Consumers Prefer to Shield their Identity When Disposing of High-Attachment Possessions“
- Association for Consumer Research, Paris (2024).
Natalia Kononov & Itai Linzen. “Global Brands in Local Crises”
- Association for Consumer Research, Paris (2024)
- SCP Boutique Conference: Consumer Psychology of Brands, Leeds (2024)
- Marketing in Israel (2024)
- Society for Consumer Psychology, Las Vegas (2025)
Itai Linzen, Yael Steinhart, & Ziv Carmon. “Consumers Prefer to Donate Possessions Close to their Heart to Distant Others“
- Association for Consumer Research, Denver (2022).
- Marketing in Israel (2022).
- Society for Consumer Psychology, San Juan (2023).
Itai Linzen, Yael Steinhart, & Ziv Carmon. “AI Can Help Counter Perceived Threats”
- Society for Consumer Psychology, online conference (2022).
- Conference on Artificial Intelligence, Machine Learning, and Business Analytics, online conference (2021).
- Association for Consumer Research, online conference (2021).
Itai Linzen & Dominique Lamy. “Attentional Engagement Requires Conscious Perception”
- Israeli Society for Cognitive Psychology (2018)