HELLO, I'M
Itai Linzen
Ph. D., Marketing
Coller School of Management, Tel Aviv University
Itai Linzen
Ph. D.
Coller School of Management, Tel Aviv University
Chaim Levanon St 55, Tel Aviv-Yafo, 6997801
About
MY BACKGROUND
Hello! My name is Itai Linzen and I am a marketing PhD, graduated from Tel Aviv University's Coller School of Management. My research focuses on consumers' disposal decisions: examining how and why people decide when to dispose of their possessions, and more specifically, why consumers often struggle to part with unused items. In addition to my primary research, I also conduct studies on other topics such as AI and consumer interactions, branding, and marketing communications.
Education
2020 – 2026
Tel Aviv University
Ph.D., Marketing, Coller School of Management, Tel Aviv University
Advisors: Prof. Yael Steinhart (Tel Aviv University) & Prof. Ziv Carmon (INSEAD)
2019
M.A., Tel Aviv University – Philosophy (Magna Cum Laude)
2017
M.A. Tel Aviv University – Cognitive Psychology
2015
B.A. Tel Aviv University – Psychology & Philosophy, 2015
Papers
Kononov, N., & Linzen, I. (2026). Consumer attitudes toward brand supportive communication during geopolitical crises. Journal of Business Research, 203, 115798. https://doi.org/10.1016/j.jbusres.2025.115798
Carmon Z., Linzen I., Steinhart Y., & Sela, A. (2026). Suppressed Inquiry: The Hidden Cost of Satisfaction-Optimized AI. Current Opinion in Psychology (in press).
Linzen, I., Steinhart, Y., & Carmon, Z. Disposal Friction: A Conceptual Review and Research Agenda for Understanding Why Consumers Retain Underutilized Possessions (conditionally accepted at Foundations & Trends in Marketing).
Multiple Authors. Marketing Trees: A Field Experiment in India (Conditionally accepted as a registered report at Journal of Consumer Research).
Working Papers and Papers Under Review
Linzen, I., Steinhart, Y., & Carmon, Z. “Consumers Prefer to Shield their Identity When Disposing of High-Attachment Possession” (2nd review round, International Journal of Research in Marketing).
Linzen I., Carmon Z., Steinhart Y., & Sela, A. “AI Linguistic Style Affects Consumers’ Self-perceptions” (Under review
at the Journal of Consumer Psychology).
Tomaino, G., Linzen, I., & Cooke, A. D. J. “Using GenAI as Confederates in Studies” (Being prepared for Journal of Experimental Psychology: General).
Professional & Academic Positions
2024 – 2025
Research Fellow at TAD Center for AI and Data Science
2021 – Present
Behavioral Lab Manager, Coller School of Management, Tel Aviv University
2025
RA (In-class teaching): Behavioral Research Methods in Management (M.Sc. Course)
Conference Presentations
Itai Linzen, Ziv Carmon, Aner Sela, & Yael Steinhart. "The Unexpected Mirror: How AI Communication Style Reflects Back on Consumer Psychology."
- AI and the Future of Collaborative Innovation workshop at NYU (September 2025).
- Marketing in Israel (February 2026).
- Association for Consumer Research, Chicago (2026), forthcoming (working paper).
Aaron Petrasch & Itai Linzen. “How AI Changes the Way We Study Ourselves: New Experimental
Methods Enabled by AI.” AI-Humanity-Society: 2nd LMU-TAU Workshop for Early-Career Researchers, Munich (2025).
Itai Linzen, Yael Steinhart, & Ziv Carmon. “Consumers Prefer to Shield their Identity When Disposing of High-Attachment
Possessions.“ Association for Consumer Research, Paris (2024).
Natalia Kononov & Itai Linzen. “Global Brands in Local Crises”
- Association for Consumer Research, Paris (2024)
- SCP Boutique Conference: Consumer Psychology of Brands, Leeds (2024)
- Marketing in Israel (2024)
- Society for Consumer Psychology, Las Vegas (2025)
Itai Linzen, Yael Steinhart, & Ziv Carmon. “Consumers Prefer to Donate Possessions Close to their Heart to Distant Others“
- Association for Consumer Research, Denver (2022).
- Marketing in Israel (2022).
- Society for Consumer Psychology, San Juan (2023).
Itai Linzen, Yael Steinhart, & Ziv Carmon. “AI Can Help Counter Perceived Threats”
- Society for Consumer Psychology, online conference (2022).
- Conference on Artificial Intelligence, Machine Learning, and Business Analytics, online conference (2021).
- Association for Consumer Research, online conference (2021).
Itai Linzen & Dominique Lamy. “Attentional Engagement Requires Conscious Perception.”Israeli Society for Cognitive Psychology
(2018)
Invited Talks
- Ben-Gurion University (Marketing Unit), December 2025
- Reichman University (Marketing Unit), May 2026